We have grown-up in a time when everyone aspired to be ‘like Mike;’ today’s youth has an insatiable thirst for individuality, no fear of ‘standing out.’ Our goal at ROAR was not to simply create a healthier, better tasting sports-drink alternative, rather a lifestyle brand that catered to the next generation of consumers who consciously seek out brands who equip them with a sense of belonging, and take the time to understand all the things that matter to them.

ROAR represents a new breed of electrolyte infused hydration beverages with unique flavor combinations that set us apart from the rest. With a powerful base of coconut water and b-vitamins, loud "in your face" packaging, the expressive aspects of an energy drink, yet the functionality of a healthier sports beverage, ROAR is a bold, healthy, alternative to the sugary, artificial, traditional isotonic beverages available today. ROAR is scientifically formulated for fast assimilation and long lasting energy, featuring an advanced hydration system to help replenish both body and mind with less sugar, NO artificial flavors, NO preservatives, NO gluten, NO caffeine, NO high fructose corn syrup, NO brominated vegetable oil.

This is not your father's sports drink. This is ROAR – crafted for the generation that demands more.